From Strategic Confusion to Market Clarity
Sunset Wellness
Client
October 30, 2024
Date
Brand Workshop
Service
sunsetwellness.com
Website
The Before & After
- Inconsistent service descriptions by team
- Challenges in explaining service synergy
- Confusion about target audience priorities
- Inconsistent value proposition in marketing
- Unified story showcasing growth & capabilities
- Clear positioning leveraging reputation
- Strategic differentiation from new competitors
- Consistent messaging across all touchpoints
Business
Challenge
Sunset Wellness, an established wellness services provider, was launching a new business line that represented a significant expansion of their offerings. Despite years of success in their original market, this new venture created unexpected challenges:
Strategic uncertainty about navigating the complexities of a new business venture.
Inconsistent articulation of their value proposition across the leadership team.
Client confusion about how the new services connected to their established expertise in the industry
Marketing paralysis due to lack of messaging clarity. Inconsistent value proposition across marketing materials
Before the workshop, we were honestly overwhelmed. We'd been working together for years, but this new venture felt like uncharted territory. There were additional layers and complexities we hadn't navigated before.
- Sunset Wellness, CEO
Workshop Snapshot
Unlike generic brainstorming sessions, our structured approach guided the team through a proven process that transformed abstract ideas into actionable messaging.
Title
Brand Messaging and
Identity Workshop
Duration
4-hour intensive
strategic session
Objective
Establish foundational brand
elements for a new business line
Participants
Core team members with established business history
Key Results
The workshop transformed overwhelming uncertainty into strategic clarity, empowering Sunset Wellness to move forward with confidence.
Created a unified vision and purpose
Transformed overwhelming uncertainty into a clear strategic direction
Provided a methodical framework for brand development
Facilitated meaningful dialogue and consensus-building
Guided strategic exercises
Collaborative facilitation
Workshop Methodology
Our Brand Messaging and Identity Workshop employs:
