Meet Desiree Whitehead
B2B Growth Leader. Founder & CEO. Speaker & Facilitator.
I help leaders align strategy, message, and growth, on stage and in the room.
WHY DESIREE
Desiree Whitehead brings clarity to organizations navigating growth, complexity, and change.
With over 20 years of experience advising founders, CEOs, and leadership teams, Desiree challenges how organizations think about marketing, sales, and growth. Her work blends strategy, data, and real-world application, helping audiences move from ideas to execution with confidence.
She does not deliver theory.
She delivers frameworks leaders can actually use.
Whether on a keynote stage or inside a working session, Desiree is known for making complex ideas practical, relevant, and actionable.
- Founder & CEO, Howl Marketing
- Meta Facilitator
- Speaker for Meta, HubSpot, 43North, The Spot
- Strategic advisor to companies reaching $300M+ valuation
- HubSpot Partner
- HubSpot Customer Advisory Board Member
WHAT DESIREE SPEAKS ON
LEADERSHIP & BUSINESS OWNERSHIP
Who this resonates with: Founders, executives, leadership teams
Example keynote titles:
- Leading Without Losing Yourself as You Scale
- Beyond Hustle: Sustainable Leadership in High-Growth Companies
Core themes:
- Leading through growth, pressure, and uncertainty
- Building and sustaining six- and seven-figure businesses
- Executive-level decision-making
- Leadership beyond hustle culture
STRATEGY & GROWTH
Who this resonates with: CEOs, operators, innovation teams
Example keynote titles:
- Turning Ambition Into Actionable Growth
- Clarity as a Competitive Advantage
Core themes:
- Translating vision into executable growth strategy
- Leading with clarity in high-growth environments
- Demand strategy in crowded, competitive markets
- Scaling without losing focus or momentum
MARKETING & SALES ENABLEMENT
Who this resonates with: Revenue leaders, GTM teams, founders
Example keynote titles:
- When Marketing and Sales Finally Work Together
- Revenue Is a Team Sport
Core themes:
- Aligning marketing and sales around shared outcomes
- Building enablement strategies that support revenue
- Bridging brand, demand, and conversion
- Creating trust and accountability across teams
BRAND, POSITIONING & MESSAGING
Who this resonates with: Founders, marketing leaders, brand teams
Example keynote titles:
- Being Clear Is Better Than Being Clever
- If They Don’t Get It, They Won’t Buy
Core themes:
- Clarifying brand messaging that drives action
- Positioning companies to be understood and chosen
- Storytelling that supports growth, not just awareness
- Translating vision into market-ready narrative
DATA, ACCOUNTABILITY & DECISION-MAKING
- Data Without Discipline Is Just Noise
- Measuring What Actually Moves the Business
- Why data fuels growth when paired with accountability
- Accountability as a leadership advantage
- Measuring what actually matters Turning insight into action
EVENTS THAT MAKE AN IMPACT
Experiential marketing as a growth lever
This session teaches teams how to:
- Design events as integrated campaigns
- Align event strategy with brand and growth goals
- Plan, execute, and measure event success
- Turn in-person moments into long-term momentum
This is not about hosting events. It’s about running campaigns through experiences.
WHO BOOKS DESIREE
- Founders and Business Owners
- CEOs and Executive Teams
- Marketing and Sales Leaders
- Startup and Innovation Ecosystems
- Conference and Summit Organizers
INDUSTRIES SERVED
Technology & SaaS
Marketing, Creative & Professional Services
Healthcare & Insurance
E-commerce & Consumer Brands
Artificial Intelligence ‘AI’ & Emerging Tech
Education & Workforce Development
Logistics & Transportation
Nonprofit & Social Impact
WORKSHOPS & FACILITATED EXPERIENCES
Desiree’s work does not stop at the keynote.
She leads high-impact workshops and facilitated sessions designed to help teams apply what they have heard immediately.
Ideal for:
- Leadership offsites
- Team alignment sessions
- Conferences and summits
- Founder and executive programs
SIGNATURE WORKSHOPS
Brand Messaging Workshop
An intensive
Participants leave with:
- A clear, differentiated brand message
- Customer-magnetic value propositions
- Audience clarity profiles
- A messaging rollout plan teams can actually use
This workshop is ideal for organizations struggling with clarity, consistency, or conversion.
Sales & Marketing Alignment Workshop
Designed for revenue teams
Participants learn how to:
- Align sales and marketing around shared goals
- Eliminate disconnects that slow growth
- Create enablement strategies that support revenue
- Build trust and accountability across teams
Events That Make an Impact Workshop
Experiential marketing as a growth lever
This session teaches teams how to:
- Design events as integrated campaigns
- Align event strategy with brand and growth goals
- Plan, execute, and measure event success
- Turn in-person moments into long-term momentum
This is not about hosting events. It is about running campaigns through experiences.
Howl Marketing . B2B Growth Agency
2019 – Present
Chief Strategist + CEO
Howl Marketing is a B2B growth agency specializing in go-to-market strategy and execution for startups and scaling businesses. As a HubSpot Gold Solutions Partner and Customer Advisory Board Member, we bring 20+ years of data-driven marketing expertise to drive measurable growth. Our strategic approach has led to a 50% increase in client retention, a 45% surge in lead generation, and a 30% boost in quarterly revenue. By optimizing digital campaigns and aligning sales and marketing strategies, we’ve enhanced engagement by 45% and improved PPC ROI by 20% in just six months.
Desiree’s expertise is sought after by businesses looking to simplify marketing complexity and create impactful, scalable growth strategies.
BRINC Drones
Nov 2020 - Nov 2022
Fractional CMO + Strategic Growth Consultant
Built and executed the marketing, GTM, and demand strategy for BRINC, a venture-backed public safety tech startup, driving 2,441% database growth in 15 months. Led brand positioning, lead generation, and the launch of BRINC’s first website, establishing its presence in the public safety sector.
Square 2 Marketing . Contractor
Nov 2020 - Aug 2023
Senior Client Success Manager (Growth Strategist)
Led digital growth strategy and client success at Square 2, driving revenue-focused marketing execution across diverse industries. Developed and implemented innovative go-to-market strategies, ensuring measurable impact and sustainable business growth.
Drone Nerds Inc.
Dec 2018 - Aug 2020
Redefined Drone Nerds’ market presence, transforming its consumer, enterprise, and manufacturer positioning through a comprehensive 16-month marketing overhaul. Led a $5M advertising strategy, driving a 46% surge in lead generation and 27% sales revenue growth. Scaled the marketing department by 60%, achieving a 5.2X ROI, and streamlined operations by eliminating 80% of inefficient third-party partners.
Spearheaded digital and event marketing for 24 tradeshows, delivering 3.5X ROI YoY. Expanded automated campaigns, increasing database growth by 46% and generating $210K in abandoned cart revenue in just seven months. Built a scalable marketing engine that fueled long-term growth and operational efficiency.
Zimmerman Advertising . Contractor
Sep 2018 - Nov 2018
Led digital media strategy and execution for seven major national brands, including Papa John’s, Lane Bryant, and Chuck E. Cheese. Scaled the digital media department by 22% through strategic talent acquisition and leadership. Directed multi-level teams across national, regional, and local campaigns, delivering data-driven media plans and high-impact client presentations. Partnered with senior buying teams to optimize media buys, oversee post-campaign analysis, and drive measurable business outcomes.
Nationwide Move Management
May 2015 - Aug 2018
Led Nationwide Move Management to #753 on the 2018 Inc. 5000 list with 669% three-year growth. Restructured a $3.1M PPC account, cutting CPL by $18 and increasing ROI by 4.8% in a year. Spearheaded a full digital transformation—redesigning websites, overhauling content, and optimizing PPC, social media, and email marketing—boosting conversions by 21% and driving 25% revenue growth in 13 months. Directed integrated campaigns across flagship and sub-brands, ensuring brand consistency and market expansion. Strengthened organic SEO, enhanced UX, and collaborated with developers to maximize conversion opportunities, fueling sustainable growth.
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