Fractional CMO leadership for B2B growth.

Howl Marketing gives SaaS, tech and growth-stage companies senior marketing leadership and the go-to-market systems behind it. From fractional CMO advisory to HubSpot and revenue operations, we connect strategy, execution and measurement so growth becomes repeatable.

Our approach is designed to remove noise, align teams, and turn strategy into action.

The framework behind creating clarity.

We bring focus to complex marketing challenges by grounding decisions in strategy and data.

Apply proven story, positioning, and go-to-market frameworks
Identify messaging that attracts the right audience
Align marketing and sales around one clear narrative

We connect systems, teams, and insights so execution is seamless.

Integrate tools, data, and workflows across platforms

Create shared visibility into goals, progress, and performance
Ensure teams operate from a single source of truth

We turn clarity into measurable outcomes.

Design campaigns and experiences built to convert
Measure performance against defined goals
Optimize continuously based on real results

20+

Years of
Experience

5K

Projects
Worldwide

20%

Lead Growth
QoQ for all
projects

2K

Clients
Worldwide

What Our Clients Are Saying

Real results. Real relationships. Hear directly from the teams we’ve helped grow.

For all things HubSpot. Desiree took us from growth to acquisition!

I feel like you're one of the only people in the whole world who I can openly talk about what I'm doing with, and you get all of it.

Des combines strong strategic thinking with sharp execution, translating business goals into clear, results-driven marketing initiatives. If you’re looking for someone who can drive growth while strengthening relationships along the way, Des is exactly that person.

Thank you for the battery in my back, the notes, the direction, and most importantly the support.

We all LOVE the brand messaging! We feel you fully captured everything we discussed during the workshop and really drove home the elements that matter most so thank you for that!!

Empowering Entrepreneurship

Desiree is an extremely talented marketing guru who has PUSHED me on this entrepreneurship journey and I’m so grateful.

Exceptional Digital Marketing Strategies

“I had the pleasure of partnering with them on strategic digital marketing solutions for over two years. Incredibly adaptive and innovative in an ever-changing digital landscape. An exceptional performance marketer that’s wonderful to work with!”

Digital Marketing + UX Design!

“You are passionate, creative, and full of life! Your energy is contagious and I always enjoy our meetings because afterwards I feel uplifted and ready to work. You are committed to excellent customer service and have your clients’ best interest at heart.”

“I have worked and consulted with Fortune 100 companies and top tier digital agencies across the U.S. and Howl’s Founder has a strong grasp on the concept of marketing and spearheading new and innovative efforts which is a quality that is found few and far between. It has always been and will be a pleasure to consult on projects with her in the future.”

"Desiree was my favorite and most impactful marketing strategist and consultant.If you weren’t passionate about marketing before, her zeal and gusto for marketing and storytelling will change that quickly - it is infectious and joyful."

Built on Experience. Backed by Results.

Our work is grounded in years of hands-on leadership and recognized by partners who value strategy, execution, and measurable impact.

OUR SERVICES

Our services are designed to support growth at every stage, from defining strategy to execution, optimization, and scale.

01

Strategy

Go-to-market strategy, demand planning, and messaging foundations that provide direction and focus.

02

Marketing Consulting

Fractional CMO leadership and strategic advisory support to guide decision-making and growth.

03

Workshops

Collaborative sessions that align teams around brand messaging, sales and marketing alignment, and execution priorities.

04

HubSpot

Onboarding, implementation, audits, and consulting to ensure HubSpot supports your growth goals.

05 Website

Website strategy, design, and development that support messaging, conversion, and performance.

06

Digital Marketing

Execution and optimization across email, content, and social channels to drive measurable results.

07 Trade Shows

Event and trade show strategy, planning, and logistics to increase visibility and impact.

Unleashed: Voices From the Den

Where the Wolfpack gets real about strategy, growth, and the journey behind it all.

Join the Wolf Pack.

Get smarter marketing ideas in your inbox. We share quick, actionable insights to help you market with confidence.

Why Howl

HIGH IMPACT RESULTS

Howl Marketing

Senior leadership, not another vendor.

Most growing companies don’t need more marketing activity. They need someone at the leadership table who can set direction, make the hard calls and build the system that carries it out. That’s the seat Howl fills, as your fractional CMO, strategic advisor or go-to-market partner, backed by 25+ years across B2B, B2C and consumer products.

When you trust Howl with your vision, we take it personally.

We lead with strategy and data, then build the infrastructure to deliver it: CRM architecture, automation, AI-powered workflows and revenue operations your team can actually run. Every recommendation ties back to a metric that matters, so you always know what’s working and why.

Howl wants to see you win.

Whether you’re a funded SaaS startup building your first go-to-market engine or an established company ready to scale with more discipline, we meet you where you are and build what you need next. It’s why 96% of our business comes from client referrals.

The Den Blog

The $10K/Month Agency Retainer Test: Are You Actually Measuring ROI?

Architecting Dual Brands: How to Market Distinct Offers Without Confusing Your Best Clients

Every brand has a story. Let’s make yours unforgettable.

If you’ve read this far, we’ve done something right. Let’s discuss your challenges and explore how we can help you achieve sustainable growth.