ASK DES · EXECUTIVE ADVISORY

A direct line to a CMO, without adding one to your payroll.

For founders and executives of SaaS, tech and growth companies who need clear answers on go-to-market, positioning and revenue systems from someone who has sat in the seat. Private, confidential, and on your schedule.

Prefer we reach out first? Request a seat  ·  Seats are limited, so the room stays useful.

Desiree Whitehead, founder and CEO of Howl Marketing, standing in a modern office

THE REAL CHALLENGE

You don't need more ideas. You need someone to pressure-test the ones you have.

Here’s something I hear almost every week. A founder is about to make a big go-to-market call: a new hire, a pricing change, a channel bet, a rebrand. Their board has opinions. Their team has opinions. And nobody in the room has actually built the system they’re about to build.

That’s a lonely place to make a six-figure decision. Ask Des gives you a seasoned CMO in your corner, without the full-time salary, the long onboarding or the agency retainer. Just clear thinking when you need it, so you spend less time second-guessing and more time leading.

WHAT'S INCLUDED

Built around your calendar, not ours.

Your direct line to Des

Confidential voice and text access for the decisions that can’t wait until next month’s meeting. Send the question when it hits you, and get a considered answer within 48 hours.

Closed-door executive sessions

A monthly working session with a small, vetted group of founders and executives at your level. No webinars, no waiting your turn. What’s said in the room stays in the room.

A private executive room

A members-only space, open 24 hours, where you can post a question, share a draft or ask the group what’s worked for them, alongside peers who understand the pressure you’re under.

Decision-ready resources, done for you

No homework. Where a framework, audit or template helps, it arrives ready for your team to run with. And when you need a specialist, you’ll get introductions from my vetted network of trusted partners.

Always on the record, for you

Every session is recorded and stored in your private library, along with the full Howl resource vault, so nothing is lost if you miss a week.

Confidential by default

Mutual NDAs for every member, so you can bring the real numbers and the real problems to the table.

HOW IT WORKS

Simple to start. Easy to use.

01

Request a seat

Tell us about your company and the decisions in front of you.

02

Fit conversation

A 20-minute call with Des to make sure the room is right for you, and you’re right for the room.

03

Your GTM snapshot

A short onboarding session so Des understands your business before your first question.

04

Your access opens

Direct line, executive room and your first closed-door session.

WHO IT'S FOR

This room is for you if...

It’s not the right fit if you’re looking for someone to run your campaigns or manage your social channels. If you need hands-on execution, that’s what Howl’s team does, and we’re glad to talk about it separately.

ABOUT DES

Clarity before execution.

I’m Desiree Whitehead, founder and CEO of Howl Marketing. For more than 25 years, I’ve helped companies across B2B, B2C and consumer products turn complex marketing challenges into clear strategies and repeatable growth.

I built Ask Des because the best decisions I’ve seen came from leaders who had someone to think out loud with. I’d love to be that person for you.

25+ yearsMarketing leadership across B2B, B2C and consumer products
Co-authorStartup Simple Marketing™: Minimum Viable Marketing for Growth Companies
Keynote speakerFounder and executive audiences
Marquis Who’s Who2025 Honored Listee

QUESTIONS

What executives usually ask first.

Yes. Everything you share with Des and in closed-door sessions stays confidential, and we offer mutual NDAs to every client.

As much or as little as you need. Most members use the direct line between sessions and join the monthly closed-door session when their calendar allows.

A fractional CMO owns execution inside your company. Ask Des gives you senior strategic judgment on demand, without the commitment, so you can decide what to build and who should build it.

Yes. Additional leadership seats are available, and we’ll walk through options during your fit conversation.

Investment is shared during your fit conversation, once we know the right setup for you and your team.

REQUEST YOUR SEAT

The decisions in front of you deserve a second set of seasoned eyes.

Seats are limited, so each member gets real access and the room stays focused.

Prefer to share a little first? Fill out the form below and we’ll be in touch.