Meet Desiree Whitehead
Desiree Whitehead is the Chief Strategist and CEO of Howl Marketing, a B2B Growth Agency dedicated to helping you achieve results. She is known for her unmatched ability to connect with her clients and deliver impactful results. Desiree is passionate about data driven marketing, giving back to the community, and helping black and brown business owners realize their full potential in business.
Navigating the Digital Landscape: Building an Effective Multichannel Marketing Strategy
Supercharge your growth with data-driven multichannel marketing. Elevate brand awareness and capture more leads to achieve your goals faster.
Data Driven Marketing
Demystifying Data: Transforming Numbers into Actionable Insights
At Howl, we harness the power of data to make smart, informed decisions for your company. Our actionable insights drive improvements tailored to your business’s unique needs.
Educating Marketers: The Power of Continuous Learning and Professional Development
Navigate the evolving marketing world with Howl’s expertise. We’ll teach you how to stay ahead of industry trends and network strategically to expedite your growth.
Let’s Talk about Desiree
Early in her career, Desiree identified that businesses struggled with marketing execution. As she dug in to understanding why, she identified 3 trends:
- Companies didn’t understand what marketing should be doing or the value that marketing efforts could deliver
- Marketing decisions were being made without data and analytics
- Teams were using antiquated tools and techniques
Desiree wanted to help these businesses and by showing them the true power of marketing. To date, she has worked with thousands of clients to help them achieve positive marketing results – driving pipeline, increasing conversions and ultimately adding top-line revenue.
Prior to founding Howl, Desiree worked as a Director of Digital Marketing for Nationwide Move Management. There, she launched a complete redesign of the company’s website and associated landing pages which led to a 21% increase in on-site conversions, and a 16% increase in visitors in just 12 weeks. She also implemented a restructuring of a $3M+ pay-per-click account that increased ROI by 4.8% within one year.
Desiree is active in the community and takes pride in helping other black and brown businesses realize their full marketing potential. She is a frequent speaker at marketing conferences and events headlined by powerhouse companies such as HubSpot, 43North Summit, and Black@INBOUND.
She has a Masters and Bachelors of Business Administration (MBA) in Marketing from Florida International University and countless marketing certifications.
Howl Marketing . B2B Growth Agency
Apr 2019 – Present
Chief Strategist + CEO
Nov 2020 - Nov 2022
Fractional CMO + Strategic Growth Consultant
Square 2 Marketing
Nov 2020 - Aug 2023
Senior Client Success Manager (Growth Strategist)
Drone Nerds Inc.
Dec 2018 - Aug 2020
Zimmerman Advertising . Contractor
Sep 2018 - Nov 2018
Nationwide Move Management
May 2015 - Aug 2018
“Marketing is complex. We make it simple. Our goal is to help your company succeed by working with you each and every step of the way.”
Howl: Your B2B Growth Marketing Experts!
Specializing in startups and SMBs, we've delivered 1,000+ GTM strategies, empowering domestic and international clients. Building lasting connections is core to our success, reflected in an impressive 85% project renewal rate. Data-driven excellence fuels our winning GTM approach, achieving 20%+ lead growth QoQ. We're industry leaders, passionate about empowering businesses to leverage data, setting joint sales & marketing goals for remarkable results. Fueling your growth is our vision! Experience tangible marketing results in 90 days or less with Howl. Unleash your potential now!
Affirm, Act, Achieve: A Howl Marketing Guide to 2024 Success Happy New Year Wolf Pack! As we stand on the cusp of a new year,
Mastering Marketing Complexity: A Strategic Deep Dive with Desiree Whitehead Navigating the Marketing Maze In the dynamic world of marketing, navigating the complexities often feels
Elevating Your Email Marketing: Insights from Jay Schwedelson In the ever-evolving world of digital marketing, where trends seem to shift like the sands of time,
What is AI? AI, or artificial intelligence, is the simulation of human intelligence in machines that are programmed to think and learn like humans. When it comes to marketing, AI is used to analyze large amounts of data and make decisions based on that data, making marketing efforts more effective and efficient.
- Growing with HubSpot: BTS of Being a HubSpot Partner
- The Key to Successful Internal Marketing
- HubSpot’s Voice of the Customer & Executive Team
- Customer First Staff Meeting with HubSpot’s Executive Team
- Empathy Matters – Customer Advisory Board – Introduction VSB & Small Biz
- The Unlimited Power of Inbound Marketing