Becoming AI-Ready Culture, operations, and services that scale the right way Author: Desiree Whitehead The biggest myth at INBOUND was that AI is the blueprint. It is not. You are. Katie Lambert said it best. Humans lead. AI accelerates. When we treat AI like any other tool, we get outcomes. When we chase tools,
The Future Of Content Isn’t SEO. It’s AEO. A practical playbook for winning inside AI engines, not just search results Author: Desiree Whitehead You have probably noticed it already. Search is changing. More people ask questions directly inside AI chat tools such as ChatGPT, Perplexity, Gemini, or Copilot, and they get complete answers without
Marques Brownlee’s Creator Advice: Building Trust, Focus, and Differentiation Author: Desiree Whitehead Trust is built on trust. The phrase sounds simple, but it’s deceptively powerful: trust is built on trust. For content creators, that means no algorithm hack or posting trick can replace the foundation of credibility with your audience. Platforms evolve. Algorithms change.
Mapping the Buyer Journey: From Awareness to Loyalty Author: Desiree Whitehead Every customer moves through a journey: Awareness → Interest & Desire → Decision → Loyalty. But here’s the catch: if your marketing doesn’t align with those stages, you’ll: Lose your audience’s attention Create friction in the sales process Leave money on the table
