What a 40-Year-Old Business Reminded Me About Digital Presence Author: Desiree Whitehead The Conversation That Stuck With Me On my way back from a client meeting in South Florida I could not stop thinking about the conversation I had just had. Here was a business that had been serving its community for over 40

How a Chance Moment Became a Meeting That Mattered Author: Desiree Whitehead I was in the car heading to meet a prospective client in South Florida and felt a nudge to say the quiet part out loud: I do not always give myself enough credit. Last October and November I taught an eight-week accelerator

The shift from INBOUND Marketing to AEO Author: Desiree Whitehead What is AEO? AI Engine Optimization for AI Search What is AEO? AEO stands for AI Engine Optimization (with tools like ChatGPT, Claude, and Google’s AI Overviews), and, increasingly, Answer Engine Optimization (like Google’s “People Also Asked”). In simple terms, it is about making

How KUNGFU.AI Achieved a 77.8% Lift in MQLs Author: Desiree Whitehead A Data Driven Transformation When you think of AI innovation you think of speed, scale, and transformation. But even the most forward-thinking companies sometimes need a partner to unlock growth. That is exactly what happened when KUNGFU.AI partnered with Howl Marketing, and the

How I Grew My LinkedIn Engagement by 172% in 30 Days Author: Desiree Whitehead At Howl, we live what we teach: brand presence isn’t just about being loud; it’s about being intentional. This September, my personal LinkedIn saw a 172% jump in engagement compared to the prior month. Here’s the story behind those numbers,

From Clicks to Conversions: Lessons on Smarter Ad Strategy The Challenge of Data That Doesn’t Tell the Whole Story Author: Desiree Whitehead For many service businesses, the first wall they hit isn’t ad spend, it’s data. This client had a dated CRM that worked fine for collecting leads but failed when it came to