
The shift from INBOUND Marketing to AEO
The shift from INBOUND Marketing to AEO Author: Desiree Whitehead What is AEO? AI Engine Optimization for AI Search What is AEO? AEO stands for AI Engine Optimization (with tools like ChatGPT, Claude, and Google’s AI Overviews), and, increasingly, Answer Engine Optimization (like Google’s “People Also Asked”). In simple terms, it is about making