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Build the Pack: The Power of Showing Up With Intention

Author: Desiree Whitehead

Build the Pack is the heartbeat of community at Howl Marketing, where connection, education, and presence become strategic tools for collective growth.

Community has always been at the heart of my work, long before Howl Marketing existed, long before strategy became a career, long before I understood how deeply impact could travel when people feel seen.

I have spent years moving through communities of all kinds, and the pattern has always been the same. People thrive when they feel connected, supported, and invited into something that matters.

That instinct, that ability to build belonging, is what shaped this pillar.

Build the Pack is where Howl meets the real world. It is where presence, connection, and intentionality become part of the marketing ecosystem we are known for. It is not about visibility for the sake of visibility. It is about showing up with purpose.

What Build the Pack Really Represents

This theme is rooted in the belief that community is not a byproduct of marketing, it is marketing.

It’s where relationship-building, leadership, and education meet. It’s where we bring people together, share knowledge generously, and give people a space to grow.

Build the Pack reflects four core ideas:

➤ Showing up matters — in rooms, in conversations, in our industry, in our communities.
➤ Education is a gift — and sharing what we know strengthens the people around us.
➤ Connection is strategic — relationships fuel brand awareness, trust, opportunity, and momentum.
➤ People remember how you make them feel — and HOWL is a brand built on care, clarity, and depth

This theme gives language to something that has been true about my work my entire life. I build spaces where people feel empowered, informed, and connected.

How This Will Show Up in 2026

Build the Pack becomes a clear part of how Howl shows up externally this year. Expect more conversations around:

➤ Workshops and teaching moments
➤ Speaking engagements and panels
➤ Recaps of rooms we attend, host, or support
➤ Community building principles
➤ Free insights that serve many
➤ Conversations that bridge identity, leadership, and growth
➤ Real moments of connection

Where Presence Becomes Practice

At its core, Build the Pack is about showing up not to be seen but to contribute and to create spaces where people feel supported. This kind of presence only works when it is backed by the internal discipline to deliver on what you promise.

Next up: Inside the Den.

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