Let's Talk Growth

How KUNGFU.AI Achieved a 77.8% Lift in MQLs

Author: Desiree Whitehead

A Data Driven Transformation

When you think of AI innovation you think of speed, scale, and transformation. But even the most forward-thinking companies sometimes need a partner to unlock growth. That is exactly what happened when KUNGFU.AI partnered with Howl Marketing, and the results speak for themselves: a 77.8% increase in marketing-qualified leads.

Who is KUNGFU.AI?

KUNGFU.AI is a strategic AI services provider dedicated to helping companies harness the power of data. Their mission is to turn complex data into actionable intelligence. Despite their expertise, one challenge lingered: their marketing data was not translating into the lead growth they knew was possible.

The Challenge

KUNGFU.AI had a strong reputation in the AI space, but their data capture and lead nurturing systems were not aligned with their growth goals. They needed to:

  • Better track and analyze marketing data
  • Streamline campaigns to improve lead quality
  • Create a clear buyer journey from awareness to conversion

Our Approach

At Howl Marketing we believe data is only as good as the strategy built around it. Our team:

  • Conducted a deep audit of existing data pipelines and campaign flows
  • Mapped the buyer journey to identify friction points
  • Implemented data-driven targeting and creative testing
  • Optimized campaigns for clarity and conversion

The Results

The impact was immediate and measurable:

  • 77.8% increase in MQLs within the first campaign cycle
  • Stronger alignment between sales and marketing data
  • A replicable framework KUNGFU.AI can continue using to scale

Why It Worked

This was not just about numbers, it was about momentum. By connecting data to a clear growth strategy KUNGFU.AI is now positioned to capture opportunities faster and with more precision.

Key Takeaways

  • Even AI leaders need outside perspective to unlock growth
  • Marketing data only creates value when paired with strategy
  • Building the right journey transforms raw data into real revenue

Ready to Transform Your Data Into Growth

At Howl Marketing we specialize in helping scaling businesses turn information into impact. If you want to uncover hidden opportunities in your marketing data, let’s talk.

Book A Call

Recent Posts