
HubSpot Partner & Provider Spotlight: Desiree Whitehead, Founder, Howl Marketing
Some of the best perspectives on HubSpot’s product come from those who use it every day. In this new interview series, we profile HubSpot partners, providers, and customers, and ask their thoughts on what our product team should keep in mind while solving for them, and where the future of the industry lies.
In this installment, we chat with Desiree Whitehead, founder of digital growth agency Howl Marketing and growth strategist at marketing agency Square 2.
How did you first come to work with HubSpot's products?
I was first introduced to HubSpot as a customer while working for the largest drone distributor in North America, who started implementing the platform. After the rigorous five-day training with HubSpot customer training specialist Emily Morgan in Boston, I found myself enthralled with the capabilities and immediately went to work implementing HubSpot Enterprise for my company.
Now as a HubSpot solutions provider, I have a new appreciation for this sophisticated all-in-one platform. It’s one thing to be a marketing agency and another to be a growth strategist helping on a ground-level. Having had the opportunity to experience the ins and outs of HubSpot from both perspectives provides me a deeper understanding. I don’t believe my clients would be where they are today without my introduction to HubSpot two and a half years ago.
How did you get into marketing? What do you love about it?
Is it okay to say “I was born this way!”? It’s hard to pinpoint exactly when it all clicked because I’ve always had a love for business, people and processes. I believe I found my happy place at a nonprofit Jewish organization in Plantation, Florida over 15 years ago. It was there that I realized my passion was rooted in highlighting the importance of finding a story in every single thing you do and having the ability to tell that story in a clear and concise way.
What do I love about marketing? It would be easier to say that I’m absolutely obsessed with being a marketer and I’m proud of it! I’ve found that I’m really good at stepping back, analyzing an entire business model at a macro level, and applying strategy on a micro level.
After perfecting my craft, I’ve discovered that diving into graphic design is where my creative side gets to shine and my love for people is where customer journeys live. I am marketing, marketing is me.
What's the most important lesson you've learned so far as a founder?
In your opinion, what's the most important thing for HubSpot's product team to keep in mind when solving for customers today?
READY TO COLLABORATE?
We must have done something well if you have made it this far. Let's talk about your problems and determine how we can support you.
What's one small thing that makes a difference when it comes to choosing what kind of marketing software you use?
What about one big thing?
What's one prediction you have about the future of marketing and demand generation?
What do you want to see more B2B software companies focusing on in 2021?
Want more profiles of tech industry leaders? Check out our Name Dropping series. Interested in working with a product team that solves for both marketers and developers? Check out our open positions and apply.
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