Lead the Pack: The Perspective Behind the Strategy
Lead the Pack is the lane where lived experience, leadership, and clarity meet, revealing the perspective that shapes every strategic move Howl makes.
Leadership has never been about titles for me. It has always been about perspective. It is the way you see the world, the way you walk into rooms, the way you move through pressure, and the way you choose to show up for the people who depend on you.
Before I ever stepped into a CEO role, before Howl existed, before strategy became second nature, I was learning how to lead long before anyone called it leadership. I was navigating rooms where I was overlooked, pushed aside, or expected to play small. I was studying how decisions were made, how people were treated, and how organizations rose or collapsed from the inside.
Those years shaped the leader I am now. Not because they were easy but because they taught me how to move with conviction even in rooms that could not yet see the full picture.
That is where Lead the Pack comes from. It is the part of Howl that is grounded in lived experience, sharpened by repetition, and guided by a standard I do not compromise.
What Lead the Pack Really Means
Lead the Pack represents the philosophy behind Howl’s decisions. It is the human layer that informs the strategic one. It is the blend of instinct and discipline, vulnerability and clarity, lived experience and learned framework.
This theme is not about saying I know better. It is about saying I have been shaped by enough life and enough work to know what matters.
Lead the Pack covers conversations like:
➤ How to make decisions without losing yourself
➤ Why integrity matters when it costs you something
➤ How identity shapes leadership
➤ What resilience looks like behind the scenes
➤ When clarity should outweigh speed
➤ How frameworks like Crawl, Walk, Run were born
➤ The lessons I carried from corporate into entrepreneurship
This theme is rooted in humanity, expressed through strategy.
How This Will Show Up in 2026
People will see more of the thinking behind Howl. Not just what we do but why we see the world the way we do.
Expect conversations about:
➤ Decisions leaders avoid but need to face
➤ The difference between growth and expansion
➤ What it looks like to build without losing yourself
➤ The quiet confidence required to lead
➤ How Howl thinks about long term impact, not temporary wins
➤ The leadership models that shape our work
Lead the Pack is where perspective becomes instruction.
Why We’re Elevating This Theme Now
People often come to Howl for strategy. But strategy without perspective is incomplete.
The truth is: People don’t just buy what you do. They buy how you think.
Lead the Pack gives people access to the thinking that shapes our work and the leadership that anchors it.
Who This Theme Is For
Lead the Pack is for:
➤ Founders who want to grow without burning out
➤ Operators who want to lead with clarity
➤ Women stepping into spaces where confidence matters
➤ Professionals who want grounded leadership
➤ People who want strategy rooted in lived experience
If you want leadership that feels real, this is your lane.
Where This Is Heading
Lead the Pack is not a wrap up. It is a direction. It signals a year where Howl leads from the front with clarity, conviction, and perspective.
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