The Wolf & The Work: The Story Behind the Strategy
The Wolf and the Work is the human lens behind Howl Marketing, where identity, purpose, and lived experience shape the strategy we deliver.
Marketing is what I do. But the human behind it is how I do it.
The Wolf and the Work is the lane where the personal and the professional meet. Not in a lifestyle way but in a grounded, intentional way. It is where the experiences that shaped me as a woman, a leader, and a founder inform how I show up inside the business.
This is not about oversharing. It is about understanding the person behind the perspective. Howl was not built from theory. It was built from lived experience, loss, reinvention, and resilience.
What The Wolf & The Work Represents
This theme is the emotional and reflective spine of Howl. It explores:
➤ What shaped my leadership
➤ The losses that shifted my purpose
➤ The relationships that strengthened my resilience
➤ The reinvention that followed corporate life
➤ The balance between ambition and identity
➤ The personal growth that fuels the professional vision
This is not lifestyle content. It is the inner work that strengthens the outer work.
How This Will Show Up in 2026
This year, The Wolf & The Work will anchor:➤ Reflective storytelling tied to leadership
➤ Conversations about identity and purpose
➤ Lessons from healing and rebuilding
➤ Confidence regained after being underestimated
➤ The moments that shaped Howl’s philosophy
➤ The overlap between personal clarity and strategic clarity
This theme gives people the part of the story that can’t be taught in a curriculum, the human lens behind the strategy.
The Story That Shapes the Vision
The Wolf and the Work is where the clarity, conviction, and purpose behind Howl’s next chapter come together. The work we do for others is only as strong as the work we have done within ourselves.
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