Howl Case Study
SRH Agency Brand Evolution
From Single-Page Website to Comprehensive Digital Presence
Overview
SRH Agency, a leader in beauty tech innovation, partnered with Howl Marketing to evolve their brand presence and digital footprint. This comprehensive rebrand aligned three distinct leadership visions into one cohesive brand story, transforming their digital presence and visual identity to match their innovative spirit.
The Challenge
Initial Situation
- Single-page website that undersold capabilities
- Misaligned brand messaging across touchpoints
- Three co-owners with distinct visions
- Limited visual representation of technological expertise
- Undefined brand voice and attributes
Client Goals
- Establish clear brand positioning in the beauty tech space
- Create a unified brand voice
- Develop a comprehensive digital presence
- Design a visual identity matching their innovative approach
- Build a scalable brand system for future growth
Our Approach
Discovery & Strategy
We initiated the project with a four-hour brand messaging workshop, bringing together all three co-owners. This intensive session focused on:
- Defining core brand attributes and values
- Identifying unique value propositions
- Establishing voice characteristics
- Mapping competitive differentiation
- Aligning stakeholder visions
Digital Transformation
The website evolution formed the cornerstone of the rebrand:
- Expanded from one page to seven comprehensive pages
- Developed clear service articulation
- Integrated case studies and success stories
- Enhanced user experience and navigation
- Implemented SEO best practices
Visual Identity Evolution
We transformed their visual presence through:
- Creation of a bold, tech-forward logo design
- Development of a vibrant color palette
- Design of merchandise concepts
- Implementation of consistent brand elements
- Establishment of clear visual guideline
The Results
The transformation delivered:
- A unified brand voice across all touchpoints
- Enhanced digital presence that properly showcases capabilities
- Modern visual identity reflecting their innovative approach
- Clear communication of value propositions
- Scalable brand system supporting future growth
- Improved user engagement and website navigation
Project Impact
This comprehensive rebrand positioned SRH Agency for continued growth in the beauty tech sector, providing them with:
- Professional brand presence matching their expertise
- Clear differentiation in a competitive market
- Consistent brand experience across all touchpoints
- Strong foundation for future expansion
- Enhanced ability to attract and engage target clients
Looking Forward
The new brand system and digital presence create a strong foundation for SRH Agency’s continued growth and innovation in the beauty tech space. The scalable system allows for future expansion while maintaining brand consistency and impact.
Visit www.srhagency.com to see the transformation in action.
