Meet Desiree Whitehead:
Visionary B2B Growth Leader
Desiree Whitehead, Chief Strategist and CEO of Howl Marketing, is a trailblazer in B2B growth marketing with nearly two decades of experience driving measurable success for small to mid-sized businesses, particularly Black and Brown-owned enterprises. Known for her authenticity, strategic vision, and data-driven approach, Desiree has helped clients unlock their full potential through tailored, high-impact marketing strategies.
Crafting Your Brand Messaging: Building a Voice That Resonates
We guide businesses through the process of developing authentic brand messaging that not only captures attention but also builds long-lasting customer relationships. Learn how to define your brand’s voice, align it with your values, and craft messaging that truly resonates with your audience.
Customer Journey Mapping: Understanding the Path to Purchase
This session dives deep into customer journey mapping, helping businesses visualize and understand the key touchpoints that influence purchasing decisions. From awareness to decision, learn how to optimize each step of the buyer journey to maximize conversions and foster brand loyalty.
Sales and Marketing Alignment: Driving Growth Through Collaboration
Sales and marketing teams often operate in silos, leading to missed opportunities. In this session, we break down barriers and introduce strategies for aligning these two critical functions. When sales and marketing work together seamlessly, you can unlock higher conversion rates, improve customer retention, and drive sustainable growth.
Writing Compelling Brand Messaging: Words That Sell
Strong brand messaging is the foundation of successful marketing. This session focuses on the art of writing messaging that converts—whether it’s for your website, ads, or social media. Learn the principles of effective copywriting that draws in your audience, communicates value, and compels them to take action.
Advertising in a Cookie-Less World: Optimizing for the Future of Digital Marketing
As the digital landscape shifts away from third-party cookies, advertisers must adapt. This session explains how to optimize your advertising strategy for a cookie-less world, leveraging first-party data, contextual targeting, and privacy-compliant solutions to continue reaching the right audiences and maximizing ROI.
About Desiree Whitehead
As a recognized leader in B2B marketing, Desiree has delivered tangible growth for clients As a recognized leader in B2B marketing, Desiree has delivered tangible growth for clients across industries. She is a frequent speaker at major marketing conferences and a key advocate for data-backed marketing, guiding organizations to maximize their potential through actionable strategies.
Desiree’s career pivoted early on when she recognized three core challenges across companies of all sizes: a lack of clarity around marketing’s role, the absence of data-driven decision-making, and the use of outdated strategies. Seeing these consistent pain points inspired Desiree to build a business that redefines how marketing is executed, always grounded in data, ensuring that each tactic delivers sustainable growth and measurable results.
Desiree’s focus is on driving growth by aligning marketing and sales strategies, building robust customer experiences, and optimizing digital performance. She has crafted over 1,000 go-to-market strategies tailored to client-specific needs, with a track record of results-driven success.
Key Success Metrics:
- Customer Retention Strength: Improved client retention by 50% through targeted customer experience enhancements.
- Lead Generation Surge: Boosted lead growth by 45% through integrated multi-channel marketing strategies.
- User Engagement Spike: Enhanced engagement by 45% via UX redesign and conversion-focused digital strategies.
- Sales Conversion Uplift: Increased conversion rates by 40% using aligned sales and marketing approaches and real-time data optimization.
- Revenue Growth Acceleration: Achieved a 30% increase in quarterly revenue using personalized, data-driven marketing tactics.
- PPC Efficiency: Restructured digital ad campaigns, leading to a 20% increase in ROI within six months.
Desiree’s insights are continuously sought after by businesses looking to simplify their marketing complexity and create impactful growth strategies.
Howl Marketing . B2B Growth Agency
Apr 2019 – Present
Chief Strategist + CEO
BRINC Drones
Nov 2020 - Nov 2022
Fractional CMO + Strategic Growth Consultant
Square 2 Marketing
Nov 2020 - Aug 2023
Senior Client Success Manager (Growth Strategist)
Drone Nerds Inc.
Dec 2018 - Aug 2020
Zimmerman Advertising . Contractor
Sep 2018 - Nov 2018
Nationwide Move Management
May 2015 - Aug 2018
“Marketing is complex. We make it simple. Our goal is to help your company succeed by working with you each and every step of the way.”
Howl: Your B2B Growth Marketing Experts!
Specializing in startups and SMBs, we've delivered 1,000+ GTM strategies, empowering domestic and international clients. Building lasting connections is core to our success, reflected in an impressive 85% project renewal rate. Data-driven excellence fuels our winning GTM approach, achieving 20%+ lead growth QoQ. We're industry leaders, passionate about empowering businesses to leverage data, setting joint sales & marketing goals for remarkable results. Fueling your growth is our vision! Experience tangible marketing results in 90 days or less with Howl. Unleash your potential now!
From the Court to the Boardroom: My INBOUND 2024 Moment with Serena Williams
From the Tennis Court to the Boardroom: My INBOUND 2024 Moment with Serena Williams Author: Desiree Whitehead Awe. Thank you.Those were the exact words Serena
Excited for INBOUND 2024: My Must-See Sessions and How to Connect with Me in Boston
A Year of Growth and New Opportunities Author: Desiree Whitehead 2024 has been a monumental year for me, and one of the highlights has been
2024 at Howl Marketing: Embracing Growth, Discovery, and Community
Discover how Howl Marketing is diving deeper into growth, discovery, and the power of community in 2024. Learn about our commitment to integrity, innovation, and fostering meaningful connections.
Empowerment Through Mentorship: A Journey with Black@INBOUND
Empowerment Through Mentorship: A Journey with Black@INBOUND In this blog, our Chief Strategist invites you to join us on a journey as we explore the
Black@INBOUND
- Growing with HubSpot: BTS of Being a HubSpot Partner
- The Key to Successful Internal Marketing
HubSpot
- HubSpot’s Voice of the Customer & Executive Team
- Customer First Staff Meeting with HubSpot’s Executive Team
- Empathy Matters – Customer Advisory Board – Introduction VSB & Small Biz
43North Summit
- The Unlimited Power of Inbound Marketing