Meet Desiree Whitehead:
Visionary B2B Growth Leader
I'm Des, a marketing clarity creator who transforms complex brand stories into frameworks that actually work. As Chief Strategist and CEO of Howl Marketing, I bring two decades of marketing mastery and a unique gift for turning "marketing makes me cry" moments into "watch us soar" success stories. Known for authenticity, strategic vision, and data-driven approach, I've helped clients unlock their full potential through high-impact marketing strategies that feel like conversations with a trusted friend.
Marketing Clarity Method™: From Confusion to Confidence
Picture this: A journey that transforms your complex brand story into a crystal-clear message that resonates and converts. In this session, we’ll explore how to craft messaging that feels authentic, builds connection, and drives real results – all while making it feel as natural as a conversation with a trusted friend. You’ll learn exactly how to turn marketing complexity into clarity that converts.
Customer Journey Mapping
Understanding the Path to Purchase: Where Strategy Meets Story
Ever notice how the best customer experiences feel effortless? In this session, we dive deep into customer journey mapping, turning it into an art form. From awareness to advocacy, you’ll learn how to identify key touchpoints, optimize for engagement, and create those magical moments that turn curious prospects into loyal advocates.
The Connection to Conversion System™
Aligning Sales and Marketing for Sustainable Growth
Here’s what I wish someone had told me years ago: Sales and marketing alignment isn’t just about processes – it’s about people. We’ll explore how to bridge the gap between teams, create seamless handoffs, and build a revenue engine that runs on trust and transparency. When these teams work together seamlessly, you unlock higher conversion rates and sustainable growth.
Writing Brand Messages That Matter
From “Just Another Option” to “The Only Choice”
Strong brand messaging is the foundation of successful marketing. This session focuses on the art of writing messaging that converts—whether it’s for your website, ads, or social media. Learn the principles of effective copywriting that draws in your audience, communicates value, and compels them to take action. Let me show you how to turn your brand story into your biggest business advantage.
Future-Proof Your Marketing
Winning in the Cookie-Less World of Advertising
Let me show you something cool: There’s a way to thrive in the evolving digital landscape without losing the human touch. This session explains how to optimize your advertising strategy for a cookie-less world, leveraging first-party data, contextual targeting, and privacy-compliant solutions to continue reaching the right audiences and maximizing ROI.
“Marketing is complex. We make it simple. Our goal is to help your company succeed by working with you each and every step of the way.”
About Desiree Whitehead
As a Meta Certified Facilitator and HubSpot Gold Solutions Partner, I bring advanced technical mastery to my role, having served twice on HubSpot’s prestigious Customer Advisory Board (2021 and 2022). With an MBA in Marketing from Florida International University, I combine educational excellence with extensive real-world expertise.
Here’s the thing about marketing mastery – it’s not just about strategies and frameworks. It’s about creating those “aha!” moments when everything clicks. That’s why I’ve developed methodologies that deliver tangible results in 90 days or less, transforming complex B2B marketing challenges into clear, actionable frameworks that actually work.
Want to know what really sets our work apart? It’s our proven ability to help organizations like Black Innovation Alliance, Black Women Talk Tech, and Black Marketers Association of America find their authentic voice and turn it into their biggest business advantage.
Key Success Metrics:
- Customer Retention Strength: Improved client retention by 50% through targeted customer experience enhancements.
- Lead Generation Surge: Boosted lead growth by 45% through integrated multi-channel marketing strategies.
- User Engagement Spike: Enhanced engagement by 45% via UX redesign and conversion-focused digital strategies.
- Sales Conversion Uplift: Increased conversion rates by 40% using aligned sales and marketing approaches and real-time data optimization.
- Revenue Growth Acceleration: Achieved a 30% increase in quarterly revenue using personalized, data-driven marketing tactics.
- PPC Efficiency: Restructured digital ad campaigns, leading to a 20% increase in ROI within six months.
Desiree’s insights are continuously sought after by businesses looking to simplify their marketing complexity and create impactful growth strategies.
Speaking
Meta Advertising Accelerator
In this dynamic four-week webinar series with Desiree Whitehead, CEO of Howl Marketing, participants will learn how to use Meta advertising tools and HubSpot integrations to optimize their online selling. Optimize Your Online Sales with Meta & HubSpot
As HubSpot Solutions Partner, Desiree is an expert on helping clients navigate the landscape of cookieless ads and reach their target audience. Learn first hand how to utilize the Meta CAPI ads tools and integrations with HubSpot to unlock more revenue and optimize your online selling.
HubSpot
- Shared Successes: The Power of Community in Small Business (Black ERG) This discussion will explore the importance of fostering community as a business leader, shared resources, and collaboration in driving success and creating lasting impact.
- Empathy Matters: Introduction VSB & Small Biz (Customer Advisory Board)
- Customer Advisory Board Member (2021–2022)
- HubSpot’s Voice of the Customer & Executive Team
- Customer First Staff Meeting with HubSpot’s Executive Team
43North Summit
- The Unlimited Power of Inbound Marketing Inbound marketing harnesses the unlimited power of targeted content to transform casual prospects into loyal customers by meeting them exactly where they are in their buying journey. Through strategic content mapping and data-driven insights, businesses can create magnetic experiences that naturally draw customers in, building lasting relationships that drive sustainable growth.
Black@INBOUND
- Growing with HubSpot: BTS of Being a HubSpot Partner
- The Key to Successful Internal Marketing
Howl: Your B2B Growth Marketing Experts!
Specializing in startups and SMBs, we've delivered 1,000+ GTM strategies, empowering domestic and international clients. Building lasting connections is core to our success, reflected in an impressive 85% project renewal rate. Data-driven excellence fuels our winning GTM approach, achieving 20%+ lead growth QoQ. We're industry leaders, passionate about empowering businesses to leverage data, setting joint sales & marketing goals for remarkable results. Fueling your growth is our vision! Experience tangible marketing results in 90 days or less with Howl. Unleash your potential now!
Howl Marketing . B2B Growth Agency
2019 – Present
Chief Strategist + CEO
Howl Marketing is a B2B growth agency specializing in go-to-market strategy and execution for startups and scaling businesses. As a HubSpot Gold Solutions Partner and Customer Advisory Board Member, we bring 20+ years of data-driven marketing expertise to drive measurable growth. Our strategic approach has led to a 50% increase in client retention, a 45% surge in lead generation, and a 30% boost in quarterly revenue. By optimizing digital campaigns and aligning sales and marketing strategies, we’ve enhanced engagement by 45% and improved PPC ROI by 20% in just six months.
Desiree’s expertise is sought after by businesses looking to simplify marketing complexity and create impactful, scalable growth strategies.
BRINC Drones
Nov 2020 - Nov 2022
Fractional CMO + Strategic Growth Consultant
Built and executed the marketing, GTM, and demand strategy for BRINC, a venture-backed public safety tech startup, driving 2,441% database growth in 15 months. Led brand positioning, lead generation, and the launch of BRINC’s first website, establishing its presence in the public safety sector.
Square 2 Marketing . Contractor
Nov 2020 - Aug 2023
Senior Client Success Manager (Growth Strategist)
Led digital growth strategy and client success at Square 2, driving revenue-focused marketing execution across diverse industries. Developed and implemented innovative go-to-market strategies, ensuring measurable impact and sustainable business growth.
Drone Nerds Inc.
Dec 2018 - Aug 2020
Redefined Drone Nerds’ market presence, transforming its consumer, enterprise, and manufacturer positioning through a comprehensive 16-month marketing overhaul. Led a $5M advertising strategy, driving a 46% surge in lead generation and 27% sales revenue growth. Scaled the marketing department by 60%, achieving a 5.2X ROI, and streamlined operations by eliminating 80% of inefficient third-party partners.
Spearheaded digital and event marketing for 24 tradeshows, delivering 3.5X ROI YoY. Expanded automated campaigns, increasing database growth by 46% and generating $210K in abandoned cart revenue in just seven months. Built a scalable marketing engine that fueled long-term growth and operational efficiency.
Zimmerman Advertising . Contractor
Sep 2018 - Nov 2018
Led digital media strategy and execution for seven major national brands, including Papa John’s, Lane Bryant, and Chuck E. Cheese. Scaled the digital media department by 22% through strategic talent acquisition and leadership. Directed multi-level teams across national, regional, and local campaigns, delivering data-driven media plans and high-impact client presentations. Partnered with senior buying teams to optimize media buys, oversee post-campaign analysis, and drive measurable business outcomes.
Nationwide Move Management
May 2015 - Aug 2018
Led Nationwide Move Management to #753 on the 2018 Inc. 5000 list with 669% three-year growth. Restructured a $3.1M PPC account, cutting CPL by $18 and increasing ROI by 4.8% in a year. Spearheaded a full digital transformation—redesigning websites, overhauling content, and optimizing PPC, social media, and email marketing—boosting conversions by 21% and driving 25% revenue growth in 13 months. Directed integrated campaigns across flagship and sub-brands, ensuring brand consistency and market expansion. Strengthened organic SEO, enhanced UX, and collaborated with developers to maximize conversion opportunities, fueling sustainable growth.
When Community Isn’t Just a Buzzword: Real Talk About Building Together
When Community Isn’t Just a Buzzword: Real Talk About Building Together Author: Desiree Whitehead I’ve been sitting with something powerful lately. Next week, I’m joining
From the Court to the Boardroom: My INBOUND 2024 Moment with Serena Williams
From the Tennis Court to the Boardroom: My INBOUND 2024 Moment with Serena Williams Author: Desiree Whitehead Awe. Thank you.Those were the exact words Serena
Excited for INBOUND 2024: My Must-See Sessions and How to Connect with Me in Boston
A Year of Growth and New Opportunities Author: Desiree Whitehead 2024 has been a monumental year for me, and one of the highlights has been
2024 at Howl Marketing: Embracing Growth, Discovery, and Community
Discover how Howl Marketing is diving deeper into growth, discovery, and the power of community in 2024. Learn about our commitment to integrity, innovation, and fostering meaningful connections.
