Meet Desiree Whitehead:

Visionary B2B Growth Leader

Desiree Whitehead, Chief Strategist and CEO of Howl Marketing, is a trailblazer in B2B growth marketing with nearly two decades of experience driving measurable success for small to mid-sized businesses, particularly Black and Brown-owned enterprises. Known for her authenticity, strategic vision, and data-driven approach, Desiree has helped clients unlock their full potential through tailored, high-impact marketing strategies.

Topics of Interest
Crafting Your Brand Messaging

Crafting Your Brand Messaging: Building a Voice That Resonates

Discover how to create a compelling brand story that speaks directly to your audience.

We guide businesses through the process of developing authentic brand messaging that not only captures attention but also builds long-lasting customer relationships. Learn how to define your brand’s voice, align it with your values, and craft messaging that truly resonates with your audience.

Customer Journey Mapping

Customer Journey Mapping: Understanding the Path to Purchase

Chart the course of your customer’s journey and learn how to engage them at every stage.

This session dives deep into customer journey mapping, helping businesses visualize and understand the key touchpoints that influence purchasing decisions. From awareness to decision, learn how to optimize each step of the buyer journey to maximize conversions and foster brand loyalty.

Sales and Marketing Alignment

Sales and Marketing Alignment: Driving Growth Through Collaboration

Align your sales and marketing teams to accelerate business growth and conversions.

Sales and marketing teams often operate in silos, leading to missed opportunities. In this session, we break down barriers and introduce strategies for aligning these two critical functions. When sales and marketing work together seamlessly, you can unlock higher conversion rates, improve customer retention, and drive sustainable growth.

Writing Compelling Brand Messaging

Writing Compelling Brand Messaging: Words That Sell

Learn how to craft impactful messaging that captures attention and drives action.

Strong brand messaging is the foundation of successful marketing. This session focuses on the art of writing messaging that converts—whether it’s for your website, ads, or social media. Learn the principles of effective copywriting that draws in your audience, communicates value, and compels them to take action.

Advertising in a Cookie-Less World

Advertising in a Cookie-Less World: Optimizing for the Future of Digital Marketing

Prepare your business for the future of digital marketing without third-party cookies.

As the digital landscape shifts away from third-party cookies, advertisers must adapt. This session explains how to optimize your advertising strategy for a cookie-less world, leveraging first-party data, contextual targeting, and privacy-compliant solutions to continue reaching the right audiences and maximizing ROI.

About Desiree Whitehead

As a recognized leader in B2B marketing, Desiree has delivered tangible growth for clients As a recognized leader in B2B marketing, Desiree has delivered tangible growth for clients across industries. She is a frequent speaker at major marketing conferences and a key advocate for data-backed marketing, guiding organizations to maximize their potential through actionable strategies.

Desiree’s career pivoted early on when she recognized three core challenges across companies of all sizes: a lack of clarity around marketing’s role, the absence of data-driven decision-making, and the use of outdated strategies. Seeing these consistent pain points inspired Desiree to build a business that redefines how marketing is executed, always grounded in data, ensuring that each tactic delivers sustainable growth and measurable results.

Desiree’s focus is on driving growth by aligning marketing and sales strategies, building robust customer experiences, and optimizing digital performance. She has crafted over 1,000 go-to-market strategies tailored to client-specific needs, with a track record of results-driven success.

Key Success Metrics:

  • Customer Retention Strength: Improved client retention by 50% through targeted customer experience enhancements.
  • Lead Generation Surge: Boosted lead growth by 45% through integrated multi-channel marketing strategies.
  • User Engagement Spike: Enhanced engagement by 45% via UX redesign and conversion-focused digital strategies.
  • Sales Conversion Uplift: Increased conversion rates by 40% using aligned sales and marketing approaches and real-time data optimization.
  • Revenue Growth Acceleration: Achieved a 30% increase in quarterly revenue using personalized, data-driven marketing tactics.
  • PPC Efficiency: Restructured digital ad campaigns, leading to a 20% increase in ROI within six months.

 

Desiree’s insights are continuously sought after by businesses looking to simplify their marketing complexity and create impactful growth strategies.

Howl Marketing . B2B Growth Agency

Apr 2019 – Present

Chief Strategist + CEO

BRINC Drones

Nov 2020 - Nov 2022

Fractional CMO + Strategic Growth Consultant

Square 2 Marketing

Nov 2020 - Aug 2023

Senior Client Success Manager (Growth Strategist)

Drone Nerds Inc.

Dec 2018 - Aug 2020

VP of Growth Marketing & Operations

Zimmerman Advertising . Contractor

Sep 2018 - Nov 2018

Associate Integrated Media Director

Nationwide Move Management

May 2015 - Aug 2018

Director of Digital Marketing

“Marketing is complex. We make it simple. Our goal is to help your company succeed by working with you each and every step of the way.”

— Desiree Whitehead, Chief Strategist and CEO, Howl Marketing
Affiliations

Howl: Your B2B Growth Marketing Experts!

Specializing in startups and SMBs, we've delivered 1,000+ GTM strategies, empowering domestic and international clients. Building lasting connections is core to our success, reflected in an impressive 85% project renewal rate. Data-driven excellence fuels our winning GTM approach, achieving 20%+ lead growth QoQ. We're industry leaders, passionate about empowering businesses to leverage data, setting joint sales & marketing goals for remarkable results. Fueling your growth is our vision! Experience tangible marketing results in 90 days or less with Howl. Unleash your potential now!

Featured Articles
Speaking
The Spot Logo Colored

Black@INBOUND

  • Growing with HubSpot: BTS of Being a HubSpot Partner
  • The Key to Successful Internal Marketing

HubSpot

  • HubSpot’s Voice of the Customer & Executive Team
  • Customer First Staff Meeting with HubSpot’s Executive Team
  • Empathy Matters – Customer Advisory Board – Introduction VSB & Small Biz

43North Summit

  • The Unlimited Power of Inbound Marketing

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