Howl Case Study
ShearShare's Digital Transformation:
From Data Silos to Revenue Intelligence
The Challenge
ShearShare faced critical scaling barriers, including:
- Disconnected systems limiting visibility into user journeys
- Limited visibility into iOS application user behavior
- Limited email marketing capabilities hampering growth
- Inability to track and optimize revenue patterns
- No centralized system for revenue attribution
- Manual processes hampering growth potential
The Solution
Howl Marketing partnered with ShearShare to develop a strategic, data-driven solution:
- Enabled hyper-segmented email campaigns
- Improved targeting accuracy through unified data
- Enhanced campaign performance through behavioral insights
- Reduced manual marketing operations
- Increased marketing ROI through automation
- Implemented custom data architecture for marketplace dynamics
- Developed sophisticated segmentation between stylists and hosts
- Integrated app-to-CRM data flow for end-to-end visibility
Website Intelligence
- Increased CTA views by 22.6%
- 3.5% conversion rate
- Automated customer journey tracking
- Data-driven decision making
Business Transformation
Enhanced user engagement through precise targeting
- Gained revenue intelligence with clear transaction visibility
- Streamlined marketplace operations for operational excellence
- Automated customer journeys to drive data-driven growth
“She single-handedly built out our HubSpot instance, auto responders, nurture and trigger campaigns, newsletter, cadence sales snippets… everything. I recommend her without reserve and would use her for any business that I built.” — Courtney Caldwell, Co-founder & COO, ShearShare
Transformation: In Their Own Words
“She single-handedly built out our HubSpot instance, auto responders, nurture and trigger campaigns newsletter, cadence sales snippets… everything. I recommend her without reserve and would use her for any business that I built.”
Courtney Caldwell
Co-founder & COO
