The Den Blog

Powered by Howl: The Work Behind the Work
Explore the systems, structure, and strategic rigor that fuel lasting growth. See how Powered by Howl reveals the real work behind marketing success.

The Women Who Lead: Influence, Expertise, and the Future of Black Leadership
LegacyCon 2025 highlighted the brilliance of Black women leading with purpose, clarity, and courage. Here are the voices who moved the room and the lessons they left with me.

Public Figures, Public Impact: Leadership in Motion
Author: Desiree Whitehead LegacyCon did something rare.It put public figures on stage who lead with heart, clarity, and community at the center. ➤ Not titles.➤ Not

Powering Prosperity The Leaders, The Lessons, and The Conversations That Shifted Everything
Author: Desiree Whitehead If part one of LegacyCon opened my heart, part two opened my focus. The “Powering Prosperity” session was where inspiration sharpened into

Know Your Why: Lessons From Senator Shevrin Jones at LegacyCon 2025
Author: Desiree Whitehead There are certain rooms you walk into and immediately feel the shift. Not because the lighting is dramatic or the stage looks

Intentionality, Faith and Trusting My Dopeness: A Reflection From the Black Ambition Founders Forum
Author: Desiree Whitehead On November 15, I attended the Black Ambition Fundable Founders Forum, and that day shifted me in a way I’m still processing.
The Meta Ads Moment I Didn’t See Coming
Author: Desiree Whitehead When Marketing Comes Full Circle You know those moments that stop you in your tracks? The ones that remind you why you
Shot Ready: What Steph Curry’s Billboard Teaches Us About Brand Clarity
Steph Curry’s “Shot Ready” Billboard Is a Branding Masterclass Author: Desiree Whitehead If you’ve been on social media lately, you’ve probably seen the Steph Curry

Building Trust in a World of Skeptic Buyers
Building Trust in a World of Skeptic Buyers Author: Desiree Whitehead The Trust Gap Every Business Faces We live in a world where customers have

What a 40-Year-Old Business Reminded Me About Digital Presence
What a 40-Year-Old Business Reminded Me About Digital Presence Author: Desiree Whitehead The Conversation That Stuck With Me On my way back from a client
How a Chance Moment Became a Meeting That Mattered
How a Chance Moment Became a Meeting That Mattered Author: Desiree Whitehead I was in the car heading to meet a prospective client in South
The shift from INBOUND Marketing to AEO
The shift from INBOUND Marketing to AEO Author: Desiree Whitehead What is AEO? AI Engine Optimization for AI Search What is AEO? AEO stands for
How KUNGFU.AI Achieved a 77.8% Lift in MQLs
How KUNGFU.AI Achieved a 77.8% Lift in MQLs Author: Desiree Whitehead A Data Driven Transformation When you think of AI innovation you think of speed,
How I Grew My LinkedIn Engagement by 172% in 30 Days
How I Grew My LinkedIn Engagement by 172% in 30 Days Author: Desiree Whitehead At Howl, we live what we teach: brand presence isn’t just
From Clicks to Conversions: Lessons on Smarter Ad Strategy
From Clicks to Conversions: Lessons on Smarter Ad Strategy The Challenge of Data That Doesn’t Tell the Whole Story Author: Desiree Whitehead For many service

Humans Lead. AI Accelerates. How To Become AI-Ready
Becoming AI-Ready Culture, operations, and services that scale the right way Author: Desiree Whitehead The biggest myth at INBOUND was that AI is the blueprint.
The Future Of Content Isn’t SEO. It’s AEO.
The Future Of Content Isn’t SEO. It’s AEO. A practical playbook for winning inside AI engines, not just search results Author: Desiree Whitehead You have

Marques Brownlee’s Creator Advice: Building Trust, Focus, and Differentiation
Marques Brownlee’s Creator Advice: Building Trust, Focus, and Differentiation Author: Desiree Whitehead Trust is built on trust. The phrase sounds simple, but it’s deceptively powerful:
Mapping the Buyer Journey: From Awareness to Loyalty
Mapping the Buyer Journey: From Awareness to Loyalty Author: Desiree Whitehead Every customer moves through a journey: Awareness → Interest & Desire → Decision →
Wolfpack Wisdom August 2025
Wolfpack Wisdom August 2025 Author: Desiree Whitehead From Miami Mixers to San Francisco Stages: What’s Next for Howl You know those moments when everything just