What a 40-Year-Old Business Reminded Me About Digital Presence
The Conversation That Stuck With Me
On my way back from a client meeting in South Florida I could not stop thinking about the conversation I had just had. Here was a business that had been serving its community for over 40 years, yet when it came to digital presence they felt invisible.
Having It All Online Isn’t Enough
This business was not starting from scratch. They had a website, a Facebook page, an Instagram account, and even a YouTube channel. But simply existing online is not the same as being present. The channels were there, but they were not alive.
The Real Lesson: Community First
The takeaway was not about platforms, it was about people. A digital presence is not just about having profiles, it is about building relationships in digital spaces the same way you would in person.
What Matters Most
- Consistency: showing up regularly builds recognition
- Storytelling: sharing real experiences connects faster than polished ads
- Engagement: replying, commenting, and starting conversations matter more than follower counts
A Reminder for Every Business Owner
If a 40-year-old business can still feel new online, chances are you might too. The fix is not fancy software or endless content, it is reconnecting to your community and then amplifying those relationships digitally.
Ready to Re-Energize Your Digital Presence?
Do not let decades of hard work stay hidden. At Howl we help businesses align community with content so you can show up where it counts.
👉 Talk to Us About Digital Presence
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