Mapping the Buyer Journey: From Awareness to Loyalty Author: Desiree Whitehead Every customer moves through a journey: Awareness → Interest & Desire → Decision → Loyalty. But here’s the catch: if your marketing doesn’t align with those stages, you’ll: Lose your audience’s attention Create friction in the sales process Leave money on the table
Wolfpack Wisdom August 2025 Author: Desiree Whitehead From Miami Mixers to San Francisco Stages: What’s Next for Howl You know those moments when everything just clicks? When you realize the universe has been setting you up for something bigger than you imagined? That’s been my entire season, from an evening in Miami that reminded
What I’m Looking Forward to at INBOUND 2025 Author: Desiree Whitehead Next month, I’ll be heading to San Francisco for INBOUND 2025, and I couldn’t be more excited. INBOUND has always been one of my favorite spaces — a place where strategy meets soul, and where digital connections turn into real hugs with people
When Intention Meets Community Author: Desiree Whitehead Reflections on the Zelaya Liger Power Mixer Earlier this month, I stepped out of my hermit shell and into my first in-person networking event of 2025: the Zelaya Liger Power Mixer in North Miami. Hosted by my longtime friend Jeff and his wife Emma, it was more
Why I Resent My Newsletter and What the Numbers Taught Me About Alignment, Engagement, and Letting Go Author: Desiree Whitehead I’ve spent most of the last year helping other businesses grow, teaching workshops, auditing CRMs, speaking on panels, and building campaigns. I’ve been out there doing the work. But one thing I hadn’t done?
You Can’t Scale What You Can’t Explain: Why Brand Messaging Is My Focus for 2025 Author: Desiree Whitehead Whether we haven’t worked together yet or it’s been a year since we last connected, I figured now was the right time to share what’s been happening behind the scenes, and where I’m putting my focus
When Community Isn’t Just a Buzzword: Real Talk About Building Together Author: Desiree Whitehead I’ve been sitting with something powerful lately. Next week, I’m joining HubSpot’s BlackHub community for a conversation that feels different. Different because it’s not just about business strategies or growth metrics (though trust me, we’ll get into that too). It’s
From the Tennis Court to the Boardroom: My INBOUND 2024 Moment with Serena Williams Author: Desiree Whitehead Awe. Thank you.Those were the exact words Serena Williams said to me when we locked eyes at INBOUND 2024. Standing beside her wasn’t just a personal dream fulfilled—it was a moment of recognition for every woman who
A Year of Growth and New Opportunities Author: Desiree Whitehead 2024 has been a monumental year for me, and one of the highlights has been being accepted into The All Black Collective Mentorship Program. This opportunity has been incredibly rewarding, allowing me to connect with mentors and peers who share my passion for growth,
Discover how Howl Marketing is diving deeper into growth, discovery, and the power of community in 2024. Learn about our commitment to integrity, innovation, and fostering meaningful connections.
