The shift from INBOUND Marketing to AEO Author: Desiree Whitehead What is AEO? AI Engine Optimization for AI Search What is AEO? AEO stands for AI Engine Optimization (with tools like ChatGPT, Claude, and Google’s AI Overviews), and, increasingly, Answer Engine Optimization (like Google’s “People Also Asked”). In simple terms, it is about making
How KUNGFU.AI Achieved a 77.8% Lift in MQLs Author: Desiree Whitehead A Data Driven Transformation When you think of AI innovation you think of speed, scale, and transformation. But even the most forward-thinking companies sometimes need a partner to unlock growth. That is exactly what happened when KUNGFU.AI partnered with Howl Marketing, and the
How I Grew My LinkedIn Engagement by 172% in 30 Days Author: Desiree Whitehead At Howl, we live what we teach: brand presence isn’t just about being loud; it’s about being intentional. This September, my personal LinkedIn saw a 172% jump in engagement compared to the prior month. Here’s the story behind those numbers,
From Clicks to Conversions: Lessons on Smarter Ad Strategy The Challenge of Data That Doesn’t Tell the Whole Story Author: Desiree Whitehead For many service businesses, the first wall they hit isn’t ad spend, it’s data. This client had a dated CRM that worked fine for collecting leads but failed when it came to
Becoming AI-Ready Culture, operations, and services that scale the right way Author: Desiree Whitehead The biggest myth at INBOUND was that AI is the blueprint. It is not. You are. Katie Lambert said it best. Humans lead. AI accelerates. When we treat AI like any other tool, we get outcomes. When we chase tools,
The Future Of Content Isn’t SEO. It’s AEO. A practical playbook for winning inside AI engines, not just search results Author: Desiree Whitehead You have probably noticed it already. Search is changing. More people ask questions directly inside AI chat tools such as ChatGPT, Perplexity, Gemini, or Copilot, and they get complete answers without
Marques Brownlee’s Creator Advice: Building Trust, Focus, and Differentiation Author: Desiree Whitehead Trust is built on trust. The phrase sounds simple, but it’s deceptively powerful: trust is built on trust. For content creators, that means no algorithm hack or posting trick can replace the foundation of credibility with your audience. Platforms evolve. Algorithms change.
Mapping the Buyer Journey: From Awareness to Loyalty Author: Desiree Whitehead Every customer moves through a journey: Awareness → Interest & Desire → Decision → Loyalty. But here’s the catch: if your marketing doesn’t align with those stages, you’ll: Lose your audience’s attention Create friction in the sales process Leave money on the table
Wolfpack Wisdom August 2025 Author: Desiree Whitehead From Miami Mixers to San Francisco Stages: What’s Next for Howl You know those moments when everything just clicks? When you realize the universe has been setting you up for something bigger than you imagined? That’s been my entire season, from an evening in Miami that reminded
What I’m Looking Forward to at INBOUND 2025 Author: Desiree Whitehead Next month, I’ll be heading to San Francisco for INBOUND 2025, and I couldn’t be more excited. INBOUND has always been one of my favorite spaces — a place where strategy meets soul, and where digital connections turn into real hugs with people
