Before we get too deep into things, let’s define what UX Design is. First, it is important to clarify that UX means user experience. Simply put, UX Design is aimed at creating something with great navigation and usability so that the customer has a clear and convenient interaction with it. The goal? To give the user of your website the best possible experience.
When it comes to increasing revenue and seeing positive return on investment (ROI), UX Design is the way to go. This is one of the main reasons why powerhouse companies like Nike, Amazon and Target have heavily invested in it in recent years.